The FTC proposes new rules that would make companies liable if they "know or have reason to know" their AI tech is being used to harmfully impersonate consumers (Rachel Metz/Bloomberg)https://www.bloomberg.com/news/articles/20
FTC Wants to Penalize Companies for Use of AI in ImpersonationThe US Federal Trade Commission moved to put new rules into place around impersonation, citing the rising threat of scams enabled by generative artificial intelligence.